The premise behind all this digital advertising is that consumers will see more relevant ads. Most consumers (82%) agree that’s what they want, according to this DISQO survey, although just half (53%) say they usually get it. Unsurprisingly, irrelevant ads make most people unhappy (57%).
I guess we’ll eventually feel that privacy technology is over-hyped and stop paying attention to it. But that hasn’t happened yet, so you probably still care that BigID has just raised a $50 million Series D, bringing their total funding to $146 million. BigID helps companies find personal data in their systems and has recently added products to fulfill data access requests under privacy regulations.
Even Jamie, our tireless Senior Intern in the Department of Obvious, doesn’t have much today. He did find a Socialbakers report that 96% of paid social ads are viewed on mobile devices. Also: Walmart is the most common brand associated with Instagram influencers, which must mean something but I don’t know what.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.