Private equity investors continue to pour money into customer experience systems. The latest is a $4.3 billion deal to take private LogMeIn, whose products include remote access (LogMeIn), collaboration (join.me) and Webinars (GoToWebinar). The price is less than 4x revenue, astonishingly low for the tech industry.

It’s also no surprise that a Vidyard study finds 93% of B2B marketers consider video at least somewhat valuable. More surprising: just 28% of respondents say their videos are very effective. The authors at Heinz Marketing have provided lots of practical advice for making things better. Worth a look.

In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.