You haven’t been very interested in generic data management technology, Dear Reader. But it can supplement or compete with a CDP. Therefore: self-service data preparation vendor Paxata has been purchased by self-service machine learning vendor DataRobot. The deal will make it easier to prepare training data – a common role for a CDP.
Let’s focus on B2B marketing today. We have a very interesting report on Request for Proposal (RFP) management from Loopio. Are you surprised that RFPs account for 27% of software sales revenue vs 41% across all industries? More here on RFP challenges, timelines, and the age-old question: How many SMEs does it take to answer an RFP?
Sticking with data management: natural language processing vendor Luminoso has launched the next generation of its product, QuickLearn 2.0 QuickLearn’s special skill is automatically learning domain-specific terminology without training, setup, or ontology-building. This allows much faster deployment than conventional methods. The trick is the system is already trained on general language processing using text from the Web.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.