Ascent360, another campaign CDP, hasn’t raised any new money but does have some new features and a new user interface including an improved performance dashboard. Being even more straightforward than we are, Ascent360 describes itself as a “CDP for mid-market business-to-consumer companies”.
Microsoft has quietly beaten Salesforce and Adobe to market with a Customer Data Platform under the label of Dynamics 365 Customer Insights. It seems to tick all the boxes for a proper CDP, including support for all data types, persistent storage, and open access. It also includes self-service capabilities and built in analytics. It’s available now with prices starting at $1,500 per month.
Consumers who really care about privacy can already use the Brave browser, which lets them opt in to receive ads and then direct the payment to Web sites they visit. Less altruistic users can now direct the payments to their own account through Brave’s new alliance with digital money platform Uphold. Receiving the payments does require giving up their anonymity, which isn’t otherwise required with Brave.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.