Microsoft has quietly beaten Salesforce and Adobe to market with a Customer Data Platform under the label of Dynamics 365 Customer Insights. It seems to tick all the boxes for a proper CDP, including support for all data types, persistent storage, and open access. It also includes self-service capabilities and built in analytics. It’s available now with prices starting at $1,500 per month.
CDP Blueshift has added native in-app messages, letting users create highly personalized messages in multi-channel marketing campaigns. It has also enhanced its message creation studio. Blueshift calls itself a Customer Data Activation Platform to emphasize that its scope extends beyond data assembly to selecting customer messages.
Infutor isn’t a CDP but its consumer identity management solutions support a key CDP requirement. They’ve just launched a Digital Solutions Suite that links privacy-safe digital identities, such as hashed email addresses and mobile ad IDs, with offline attributes. This lets marketers use individual-level data for programmatic ad bidding, onboarding, segmentation, and personalized messaging without exposing personal identifiers.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.