I don’t know whether you care, Dear Reader, but Verizon has sold once-hot multi-media blogging platform Tumblr to WordPress owner Automattic. Tumblr was part of Verizon’s ill-fated Yahoo! acquisition. Let’s consider this a reminder of how quickly online platforms rise and fall.
CDP Evergage has released the Evergage Data Warehouse, which gives external systems direct access to the data it assembles. Previously, users were limited to reporting, segmentation, and file extracts.
The lucid.com Web domain is for sale but lucidworks.com offers AI-powered search solutions for internal data and ecommerce Web sites. They just raised $100 million, bringing their total to $209 million.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.