Just two days after the United Kingdom’s Information Commissioner’s Office (ICO) announced a record $240 million GDPR fine for British Airways, the ICO announced a $123 million penalty against Marriott. Like the British Airways fine, this was for a data breach. But it does suggest that marketers should pay serious attention to the ICO’s savage criticism of real time ad bidding.

Martech financial activity in general was up during the quarter just ended, according to LUMA. Martech accounted for by far the largest share of acquisitions and financing within the digital media sector, which also includes adtech, digital content, and direct to consumer brands. CDPs Segment, Tealium and Blueshift all raised significant new funding.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.