UK Privacy Authority Fines Marriott $123 Million Under GDPR

Just two days after the United Kingdom’s Information Commissioner’s Office (ICO) announced a record $240 million GDPR fine for British Airways, the ICO announced a $123 million penalty against Marriott. Like the British Airways fine, this was for a data breach. But it does suggest that marketers should pay serious attention to the ICO’s savage criticism of real time ad bidding.