Meanwhile, Basis Technology has acquired KonaSearch, a specialist in searching within the Salesforce cloud. Basis uses Natural Language Processing technology for many applications. This particular deal lets them use it to connect data stored in Salesforce Sales Cloud, Service Cloud and external storage systems including SharePoint, Box, and Google Drive.
Looking to liven up your July 4 barbeque? How about explaining the difference between OTT (Over The Top TV) and CTV (Connected TV)? Surely Aunt Clara wants to know. This infographic from Koeppell Direct gives the answer plus many bonus factoids. For example: 65% of US households subscribe to an OTT service and 11% of US households are OTT only.
Best for last: humanity may be recovering from its mobile phone-induced stupor, with attention spans once again exceeding the goldfish level. Six-second video ads have lost ground to 15 second ads, 30 second ads are displacing fifteens, and more people can now watch for one or even two full minutes. The driver is a shift from watching video on mobile devices to watching on connected TVs. This all based on research from advertising asset management company Extreme Reach.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.