GetResponse, which is primarily an email platform, is also well down the expansion road with a CRM, form builder, and landing pages. It just enhanced its Webinar and ecommerce features and added online payments and social advertising. The company has 350,000 customers worldwide.
Let’s abandon our usual crankiness today. We’ll start with a blockchain-based consent tracking solution from location data vendor Cuebiq. Apps that collect data usage consent from consumers can store the details on blockchain, where other companies can read them to verify that data is shared legitimately. Nice.
Subscription marketing is still the wave of the future, unless I missed a memo. Two items on that topic: subscription ecommerce platform Limelight has added a new set of products including dynamic pricing, a drag-and-drop store builder, and ability to target campaigns at specific customer segments. Meanwhile, another subscription platform, AppDirect, has partnered with Coveo to add AI-powered search and recommendations.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.