The News Gods have decided to torture us this week with too much news instead of too little. Fiendish. First, CDP Tealium has raised a $55 million Series F, bringing total funding to over $160 million. The company also reports a 300% year on year increase in visitor profiles created.
SugarCRM has purchased Salesfusion, one of the few stand-alone marketing automation systems still, um, standing. In the past week alone, Acquia bought Mautic, Act-On Software expanded into new channels, and MailChimp launched its own marketing automation product. Marketing automation is still popular but more as a condiment than an entrée.
CM Group may not be as familiar a name as Adobe or Google, but they do own Campaign Monitor, Sailthru, Delivra, Emma, and other well known products. You can add Vuture to the list – it’s a cross-channel marketing platform for legal and professional service providers. The purchase is part of a strategy to simplify martech buying by offering a portfolio of systems for different needs. CM Group just completed a $410 million financing to support further growth.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.