I know you’d love more information about Adobe’s CDP-like Open Database Initiative, Dear Reader, but their press release has too little new information to justify a newsletter item. So I’ll give you some news about real CDP vendors instead, starting with a report that Leadspace has added the ability to target digital ads based on its lead scores and collected data.
G2 started as a software review site but now aspires to nothing less than “revolutionizing the way businesses discover, buy and manage software technology and related services.” To move in that direction, they just released G2 Track, which combines product usage data with corporate financial information to compare the software companies are using with the software they’re paying for. The goal is to identify systems that are underused or not used at all. Usage comes from Siftery, which G2 bought last December.
If you’re reading this newsletter, you probably buy or sell business software. This TrustRadius study gives intriguing details on how that works. You won’t be surprised that there’s a considerable trust gap between buyers and sellers. Buyers and sellers do agree that product demonstrations are the most effective evaluation tool.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.