News

Apple Gives U.S. Customers GDPR-Style Right to Download Their Data

GDPR was supposed to be the asteroid that destroyed third party data. That clearly hasn’t happened, but that doesn’t mean GDPR landed with no impact. The latest ripple is Apple giving U.S., Canadian, Australian, and New Zealand customers the same rights to download their data that GDPR gives European residents. Apple makes a particular point of being privacy-friendly, but expect other firms to apply GDPR world-wide simply because it’s easier than keeping different systems.

More News

Previous Article

Other Random Stuff: Mintent, AdLingo, inMobi

October 18, 2018

It’s hard to know what else you’ll like, so I’ll give you some options. Marketing ops: Mintent has bought gShift, which gives marketers a combination of content creation (Mintent) and content performance measurement (gShift). Conversational marketing: AdLingo has launched to provide conversational interfaces inside Web display ads. Customer data: mobile app developer inMobi has bought mobile user data and advertising platform Pinsight from Sprint. Note that I didn’t even bother with privacy.

CDPI Newsletter
Featured Article

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

CDPI Newsletter