Google may enter the outdoor ad industry, according to a German magazine. The article speculates that Google won’t target ads at individuals based on their Web browsing industry – although it could. Instead, it would find the most suitable ads for the combined audience of each display at each time. Others already do this but they’re not Google.
Let’s try some corporate news today. We’ll start with a $6.4 million Series A funding for Skupos, which gives convenience store operators a real-time inventory tracking system that supports automated purchasing and operational reporting. Interestingly, they position themselves as an analytics vendor not an inventory specialist.
Despite the confusion around GDPR, 60% of companies in this Demandbase survey said it has caused them to change their global approach to privacy. Yet just 32% were fully GDPR compliant while 22% were entirely unaware of it. Not quite half – 41% — were at least somewhat concerned that their martech vendors might expose them to GDPR compliance risks. The survey was taken several weeks after the GDPR effective date.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.