We love a good trend and are therefore pleased to propose that outdoor advertising is about to become one.

If you need a reminder that surveys aren’t always accurate: a report in The Information says that internal Amazon documents show only 2% of smart speaker owners actually made a purchase with them so far in 2018. Surveys based on self-reported consumer behavior have put the rate above 50% or even 70%.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.