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Consumers Eager to Use Mobile Wallets: Vibes Report

Maybe consumers wouldn’t be so eager to adopt smart speakers if their smartphone were less annoying. This study finds that consumers unsubscribe from smartphone messaging mainly because companies send too many messages (57%) and the messages are irrelevant (44%). The authors find that consumers are eager to adopt mobile wallets so long as the wallets are accompanied by coupons and their security is assured. The study is sponsored by Vibes, which sells mobile messaging, notifications, and wallet technologies.

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Most IT Decision Makers Believe Outsiders Can Access Their Networks: Gemalto Survey

July 23, 2018

More than two-thirds (68%) of IT decision makers believe unauthorized users can access their networks yet 93% would trust their organization to store their personal data, according to this survey from digital security vendor Gemalto. Weird. Consumers have picked up on the vibe: just 52% trust organizations to manage their personal data. Click here for a slick interactive version of the report that can compare results by country.

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SMPTE Publishes Standards to Embed IDs in Broadcast Ads and Programs

July 19, 2018

Industry standards group SMPTE (Society of Motion Picture and Television Engineers) has published standards for using audio watermarks to embed ID codes into advertising and entertainment programming. This sounds obscure but it will help tracking systems to identify when a piece of content is presented to a viewer, easing one of the big challenges in marketing measurement. That’s important.

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