Personalization engine (and CDP) SessionM announced $23.8 million in new funding, with Salesforce Ventures as a lead investor. Coming on the heels of Salesforce’s Datorama acquisition last week, it suggests somebody at Salesforce has a new interest in customer data integration. You may also recall that SessionM expanded its own Salesforce integrations last week. Total funding is now $97.3 million.

No discussion of mobile would be complete without bashing Facebook and other mobile-dominant services. So let’s finish with a report from enterprise mobile threat protection vendor Appthority, which finds that WhatsApp Messenger and Facebook Messenger rare the biggest security threats to enterprises, based on a combination of how widely they’re used and how risky it is to use them. Maybe consumers want to move away from their smartphone for more reasons than inadequate coupons.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.