The CDP Institute has released its semi-annual industry update, analyzing vendors we’ve identified as CDPs. Big trend is systems that offer analytics and engagement in addition to the core CDP database. Many inscrutable charts.
You might have noticed that yesterday’s lead story about our latest industry update was a repeat of a story from last week. Clever repromotion, you thought. But if you clicked on the link, you were offered our new report on the European CDP industry instead. We’ll admit: it was all a mistake. Clearly someone needs a vacation. Once and for all: you can download the global report here and the European report here.
Customer Data Platform industry employment grew by 76% over the past year, according to the June 2018 Industry Update released today by the CDP Institute. The full report is available here.
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.