You might have noticed that yesterday’s lead story about our latest industry update was a repeat of a story from last week. Clever repromotion, you thought. But if you clicked on the link, you were offered our new report on the European CDP industry instead. We’ll admit: it was all a mistake. Clearly someone needs a vacation. Once and for all: you can download the global report here and the European report here.
European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe.
We don’t usually let Jamie, our Department of the Obvious intern, look at academic research because there’s so much obviousness that he gets overexcited and then needs a nap. But he somehow uncovered this study, which found that people will exercise more if you pay them. We thought it might be a joke but apparently it’s legitimate.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.