Did you wake up this morning wondering what impact artificial intelligence has already had ad agencies and marketers? AI-based marketing platform vendor Albert took a survey to find out. Bottom line: brands are less impressed than agencies but nearly everyone has seen some benefit. Download for details.
Lots of AI-based analytics news today. We have Series A fundings from Luminoso ($12.6 million to do natural language analysis such as analyzing customer comments, understanding inquiries, and conversational search) and from Tellius ($7.5 million for a natural language query engine that finds interesting insights based on patterns within giant data sets.) Barking up the same tree, Clearstory Data has launched ‘Instant Data Discovery’ to find insights within blended data sets created by their automated data harmonization tools.
Customer experience (CX) includes service, support, marketing, operations, and pretty much everything else. CX agency Verndale found the biggest challenges cited by CX professionals were lack of real-time data and operationalizing CX insights. Personalization was 9th from the top. Yet 92% said personalization is crucial to good CX and 51% said their organizations can’t deliver the personalization their customers want. No simple answers but much food for thought.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.