Google Makes It Easier to Block Retargeting Ads
Some better news: Google last week announced they’re making it easier for consumers to block retargeting ads. At least, that’s good news for consumers. Marketers might think otherwise.
Some better news: Google last week announced they’re making it easier for consumers to block retargeting ads. At least, that’s good news for consumers. Marketers might think otherwise.
Yesterday’s newsletter looked at marketers who treat consumers poorly. Today, let’s look at marketers getting poor treatment from ad channels. Start with research from image analysis vendor GumGum, which found that 67% of brands have seen at least one brand-unsafe ad placement. Actual consequences are limited: 47% had seen social media criticisms but just 2.3% had lost more than $100,000 in revenue. Nevertheless, nearly half (48%) said they’d adopted a technology to avoid these problems in the past year, bringing the total using such technology to 86%.
More money for analytics: marketing measurement expert Origami Logic has raised $15.2 million in a Series D, making their total $64.5 million. Origami Logic assembles data from all sources into dashboards and visualizations.
BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.