Ad tech company Glispa Global Group has acquired justAd, which sell tools to create interactive ads. Glispa also manages programmatic networks for display and app advertising, as well as offering a Data Management Platform, ad creation tools, and mobile SDK. JustAd is Glispa’s fifth acquisition in the past eighteen months.
The folks at Integrate.ai are rather vague on what their start-up will do, beyond applying SaaS-based artificial intelligence to first- and third-party data to optimize customer engagements. But that was enough to attract a second round of $4.6 million seed funding last week, on top of $5 million announced when the company was launched in February. No word on when a product will be released.
GDPR compliance is one of many use cases supported by Customer Data Platforms. Alas, the variety of applications itself causes confusion. This post on the CDP Institute blog takes a stab at defining categories that could clarify things a bit. Nothing is locked down yet, so comment away.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.