New tech is fun, but many marketers are still struggling with the basics. Take mobile marketing: more than half (54%) of retailers say mobile technology evolves too quickly for their companies to keep pace, according to a survey from RetailMeNot. One quarter can’t even correlate mobile marketing to in-store sales. No interactive video for you.
Amplero, which uses artificial intelligence to generate and optimize highly-segmented marketing programs, announced a $17.5 million Series B funding. The company also announced enhancements to its Learned Insights feature, which presents marketers with human-friendly insights, alerts, and performance measurements.
Enough financial news. Here’s an 88-page report from Marketo on “engagement”. I was most intrigued to find that B2B buyers are consistently more demanding than B2C buyers when it comes to personalized treatments. Less surprising: 85% of marketers think their organization provides a consistent experience across channels but 56% of consumers think brands could do a better job. Tech was cited by marketers as the biggest obstacle to doing better. And much, much more….remember, 88 pages.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.