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Marketo Reports on State of Customer Engagement (It’s Worse Than You Think)

Enough financial news. Here’s an 88-page report from Marketo on “engagement”. I was most intrigued to find that B2B buyers are consistently more demanding than B2C buyers when it comes to personalized treatments. Less surprising: 85% of marketers think their organization provides a consistent experience across channels but 56% of consumers think brands could do a better job. Tech was cited by marketers as the biggest obstacle to doing better. And much, much more….remember, 88 pages.

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Gravity4 Marketing Cloud Adds Blockchain-Based Ad Service

August 28, 2017

Gravity4 calls itself “the world’s first A.I. big data marketing cloud”, which sounds suspiciously fluffy but is backed by some substance. They focus mostly on programmatic advertising but have “apps” that support other channels. Latest news is they’ve released a blockchain-based service for paid digital advertising. Bonus trivia: the product is called “Lydian” in honor of Lydia, the first civilization to use coins (not Lydia, the tattooed lady).

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ThoughtSpot Delivers AI-Driven Insights

August 24, 2017

If anything is more credible than academic acceptance, it’s funding. So that AI-driven analytics vendor ThoughtSpot has raised more than $160 million speaks for itself. ThoughtSpot just announced SpotIQ, which automatically queries enterprise data sources and returns “deep and relevant insights for users that they may not have thought to look for on their own”. The company says that “SpotIQ accomplishes in a single click what could take 40,000 man hours.” It doesn’t say which men, doing what, or how long it would take a team of women.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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