Speaking of Amplitude: they raised $30 million of their own last week, bringing total funding to $56 million. Amplitude is a Web analytics platform that distinguishes itself by focusing on needs of product managers rather than marketers.
Interactive B2B content platform SnapApp has closed a $10.2 million Series B funding, bringing total funding to $22 million. SnapApp content captures user behavior and data but doesn’t make much use of external information in managing what’s presented.
Into pain, are you? Then you’ll enjoy a Forbes Insights report on top pain points related to data-driven marketing strategy. Culture and management support head the list, followed by technology and internal skills. Funding is less of a problem. In fact, 27% of respondents said they spend more than half their marketing budget on data, up from just 12% a year ago. Another 39% said they spend 26% to 50%, up from 28% last year. That seems crazily high but numbers don’t lie, right?
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.