Soffront, an all-in-one marketing and CRM platform, has added services offerings to help clients with search engine optimization, paid search advertising, social media marketing, landing page development, and newsletter design. Such services are often essential for successful deployment because clients can’t do the work for themselves.
Interactive B2B content platform SnapApp has closed a $10.2 million Series B funding, bringing total funding to $22 million. SnapApp content captures user behavior and data but doesn’t make much use of external information in managing what’s presented.
Into pain, are you? Then you’ll enjoy a Forbes Insights report on top pain points related to data-driven marketing strategy. Culture and management support head the list, followed by technology and internal skills. Funding is less of a problem. In fact, 27% of respondents said they spend more than half their marketing budget on data, up from just 12% a year ago. Another 39% said they spend 26% to 50%, up from 28% last year. That seems crazily high but numbers don’t lie, right?
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.