B2B predictive analytics vendor Lattice Engines has announced a AI-based segmentation engine that finds companies most likely to convert within Lattice’s 200 million global company database. It then feeds them clients’ marketing automation and sales systems. The AI product is in beta with release expected in the second half of this year.
BounceX has one of the least informative Web sites ever. It says they do behavioral-based Web personalization, programmatic advertising, email retargeting, and marketing automation but offers no details. Meanwhile, the company’s press release says they build a proprietary database and device graph that lets clients identify previously anonymous Web site visitors. Somebody got answers they liked: the company just raised a $31 million Series B.
People who don’t trust anyone else want more control for themselves, right? Sure enough, that’s what integrated communications firm Finn Partners found when they asked consumers about smart technologies. People were more enthusiastic about smart home appliances than self-driving cars, which only means they haven’t read enough science fiction about renegade vacuum cleaners. Ever pragmatic, they were three times more likely to cite cost than privacy as an obstacle to smart home tech. Finn will also send a copy of the study on request.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.