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BounceX Raises $31 Million For, Um, Something

BounceX has one of the least informative Web sites ever. It says they do behavioral-based Web personalization, programmatic advertising, email retargeting, and marketing automation but offers no details. Meanwhile, the company’s press release says they build a proprietary database and device graph that lets clients identify previously anonymous Web site visitors. Somebody got answers they liked: the company just raised a $31 million Series B.

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Couchbase Offers “Engagement Database” Tailored for Customer Data

May 25, 2017

Here’s a sign that customer data is increasingly important: open source database vendor Couchbase has introduced a “engagement database” that is says is new class of system, distinct from transactional and analytical databases. It’s optimized for real time interactions at scale, with key features including in-memory data, full text search, and mobile deployment. They’ve written a helpful white paper explaining the details.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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