South Africa’s Nedbank is a leader in its market — but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customers improve their service.
The third quarter of 2016 saw 105 VC and private equity deals in martech companies for a total of $2834.6 million, a 1.25% dip compared to Q3 2015. These figures confirm the consistent growth in martech following a massive Q2, where over $5000 million in funding flowed into martech companies. MarTech Advisor currently tracks over 5,000+ companies spread over 44 categories in their martech list, and while different analysts may track the martech sector differently, most reports suggest a fairly substantial and steady growth in martech funding.
Swrve, the leading mobile marketing cloud solution, has introduced updates to its Conversations feature to deliver businesses a communication platform specifically tailored for mobile audiences.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.