Do you sometimes hope it’s just a bad dream and we’ll wake up to find that consumers will gladly share their data?  Sorry, but AppsFlyer and MMA Global report that 73% of smartphone users are somewhat or very unlikely to allow tracking and 60% would never or just sometimes consent even if they had to pay for services instead.

Salesforce is claiming a bit more Account Based Marketing turf with a pair of new features.  One uses Einstein AI to find and prioritize key accounts.  The other, more intriguingly, lets marketers create “personalized ABM campaigns for every buyer within top-tier accounts…even if they do not have any contacts for that account”.   That’s either really hard or really easy.  I think what they mean is the campaigns are ready to go when a contact does show up.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.