Airtable Adds Marketing Solutions
Headspin! Look! Airtable has new marketing workflows. Is pre-built faster than no-code? Call it agi-code! Zip!
Headspin! Look! Airtable has new marketing workflows. Is pre-built faster than no-code? Call it agi-code! Zip!
6sense, which unifies B2B account engagement for marketing and sales teams, has raised a $125 million Series D, bringing total funding to $226 million. The system relies heavily on machine learning to build a unified data layer, predict next best action per account, and orchestrate customer journeys. We’ve never called them a CDP but they probably qualify.
Over here! Zip! Crownpeak found 94% of marketers and IT pros say speed and agility are important to digital experience management. Too many big words. Marketers want more speed. Zip!
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.