6sense, which unifies B2B account engagement for marketing and sales teams, has raised a $125 million Series D, bringing total funding to $226 million. The system relies heavily on machine learning to build a unified data layer, predict next best action per account, and orchestrate customer journeys. We’ve never called them a CDP but they probably qualify.
Ecommerce marketing automation platform Klaviyo is no slouch when it comes to fund-raising, notching $358 million to date. But their latest news is benchmarks that let clients compare measures including average order value, open rates, click-throughs, and abandoned carts against average results for similar companies within Klaviyo’s 65,000+ client base. They’ve also added “conversational” SMS.
Headspin! Look! Airtable has new marketing workflows. Is pre-built faster than no-code? Call it agi-code! Zip!
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.