CDP Blueshift just raised a $30 million Series C, bringing total funding to $65 million. The company calls itself a ‘SmartHub CDP’, indicating it provides AI-based analytics (“Smart”) and journey orchestration (“Hub”). In CDP Institute terms that would be a “Campaign CDP” but we’ll admit that “SmartHub” sounds cooler.
Lob – which is Bol spelled backwards – provides software and a print delivery network to streamline personalized direct mail production. They just raised their own $50 million Series C, bringing total funding to $80 million (according to their Web site) or $121 million (says Crunchbase). If they also claim to have a CDP, I missed it.
CDP Exponea announced API-level integration with data quality and enrichment services from Acxiom. The deal isn’t unique: Acxiom also lists integrations with Adobe, Boxever, Tealium, and Treasure Data. But it’s still worth noting that tighter integration of CDPs and third party data vendors is becoming more common. You may recall that Exponea was purchased last month by recommendation engine vendor Bloomreach.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.