Disney is also expanding its data-driven ad business, launching a programmatic exchange for video ads, leveraging its data for cross-channel targeting, and selling combined inventory across Hulu and Disney properties. They’re even promoting their own Disney Audience Graph as a partial replacement for third-party cookies. Isn’t everyone?
In a far different corner of the galaxy, Instacart announced a $265 million financing round for its pandemic-fueled online grocery business. The raise brings total funding to $2.7 billion and values the company at $39 billion. This has more to do with martech than you may think: some of the money will grow Instacart marketplace and advertising services that leverage its massive customer base.
Tighter privacy regulations were supposed to deter companies from sharing their customer data, right? But this Winterberry Group paper gives a mixed message: it reports that 64% of U.S. respondents are collaborating directly others to share their data in a second-party relationship. Yet at least as many are also licensing their data to third parties for targeting and measurement.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.