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Instacart Raises $265 Million and Grows Marketplace and Advertising Services

In a far different corner of the galaxy, Instacart announced a $265 million financing round for its pandemic-fueled online grocery business.  The raise brings total funding to $2.7 billion and values the company at $39 billion.    This has more to do with martech than you may think: some of the money will grow Instacart marketplace and advertising services that leverage its massive customer base.

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BlueVenn Sold to Upland Software for $52 Million

March 3, 2021

CDP BlueVenn has been purchased by Upland Software, which owns a cluster of customer engagement products including Adestra, Kapost, PostUp, and Localytics.  The company expects BlueVenn to unify and share data across all its systems.  Price was $52 million, a modest 3.5x BlueVenn’s reported revenue of $15 million.  It’s the latest of several CDP acquisitions by firms planning to connect separate customer engagement products.

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Braze and Movable Ink Expand Partnership on Personalization

February 10, 2025

Movable Ink has announced that its Da Vinci AI-driven personalization solution is now fully compatible with customer engagement platform Braze. Da Vinci’s content, personalized uniquely for each customer, can now be incorporated into Braze’s customer journey orchestration across email, push, SMS and WhatsApp. Movable Ink and Braze describe the initiative as an entrance to the “Omniverse,” which we hope does better than the Metaverse.

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