Data migration is on the IAB’s list of AI applications, and data onboarding vendor FlatFile is an example. They simplify data ingestion, mapping, and cleaning, and have a no-code option if you’re keeping score. They also have $35 million more than last week, having just completed a Series A.
If you’re looking for concrete AI deployments, the What If Media Group just launched ARIA, an interconnected set of AI models that optimize customer acquisition campaigns. Different models find the right audience, pick the best content for each person, select the right channel and send at the right time. The system drives customer acquisition campaigns, which simplifies the task a bit because they target an immediate response.
Switching to the consumer point of view, Merkle found that consumers are most comfortable when brands base personalization on purchase history and least comfortable when they use location, address, or income.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.