What If Media Group Builds Team of AI Models to Run Acquisition Campaigns

If you’re looking for concrete AI deployments, the What If Media Group just launched ARIA, an interconnected set of AI models that optimize customer acquisition campaigns.  Different models find the right audience, pick the best content for each person, select the right channel and send at the right time.  The system drives customer acquisition campaigns, which simplifies the task a bit because they target an immediate response.