The Interactive Advertising Bureau’s AI working group just released a set of AI use cases for marketing.  The eight use cases are…oh, just click and read it for yourself.  And while you’re clicking, take a look at the IAB Tech Lab’s new set of proposed standards for addressability and privacy practices.

Data migration is on the IAB’s list of AI applications, and data onboarding vendor FlatFile is an example.  They simplify data ingestion, mapping, and cleaning, and have a no-code option if you’re keeping score.  They also have $35 million more than last week, having just completed a Series A.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.