Dataguise releases new personal data discovery protection software
Dataguise announced a patent-pending method of projecting unique data counts that enables organizations to report impact of a data breach faster and more accurately to reduce risk.
Dataguise announced a patent-pending method of projecting unique data counts that enables organizations to report impact of a data breach faster and more accurately to reduce risk.
Tracking-Enabled billboards set to launch across Europe Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they’ve used in the U.S. to the EU. Called Radar, this technology uses “anonymous, aggregated outdoor data,” to track where you go after you’ve seen ads and, behaviorally see what you do. Staying indoors here….
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.