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That Billboard is watching you

Tracking-Enabled billboards set to launch across Europe

Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they’ve used in the U.S. to the EU. Called Radar, this technology uses “anonymous, aggregated outdoor data,” to track where you go after you’ve seen ads and, behaviorally see what you do. Staying indoors here….

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MarketWatch reports 16% annual growth in data protection industry

September 1, 2020

Data Protection Market projected to exceed $119B by 2022 A new MarketWatch survey on data protection spending projected substantial growth spurred by enormous amounts of data collection and increased privacy security concern.  Identity and Access Management (IAM), which includes provisioning, advanced authentication, and password management, is expected to dominate the Data Protection Market (DMP), as is the healthcare industry vertical.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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