Tracking-Enabled billboards set to launch across Europe
Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they’ve used in the U.S. to the EU. Called Radar, this technology uses “anonymous, aggregated outdoor data,” to track where you go after you’ve seen ads and, behaviorally see what you do. Staying indoors here….