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That Billboard is watching you

Tracking-Enabled billboards set to launch across Europe

Billboards have proven to be an extremely effective form of advertising. Now Clear Channel Outdoor, which operates 500,000 print and digital billboards worldwide, is about to bring personal-tracking billboard tech they’ve used in the U.S. to the EU. Called Radar, this technology uses “anonymous, aggregated outdoor data,” to track where you go after you’ve seen ads and, behaviorally see what you do. Staying indoors here….

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MarketWatch reports 16% annual growth in data protection industry

September 1, 2020

Data Protection Market projected to exceed $119B by 2022 A new MarketWatch survey on data protection spending projected substantial growth spurred by enormous amounts of data collection and increased privacy security concern.  Identity and Access Management (IAM), which includes provisioning, advanced authentication, and password management, is expected to dominate the Data Protection Market (DMP), as is the healthcare industry vertical.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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