Customer Experience Matrix review
Osano Manages Cookie Consent and Access Requests
Osano Manages Cookie Consent and Access Requests
Online sales are skyrocketing, but cyberattacks are too. Cybersquatting, in which minor changes are made to a domain or it is otherwise co-opted to gain access to consumer passwords or payment data, is a particular area of concern. Key targets, according to Palo Alto Networks’ Unit 42, have been Paypal, Apple, Netflix and LinkedIn. But small banks and other institutions are also a focus because they are viewed as less able to fend off attack.
Can consumers trust your brand? The Trustworthy Accountability Group (TAG) and the Brand Safety Institute (BSI) have just announced the TAG Brand Safety Certified Seal, a global certification program to vet brands that adhere to their Brand Safety Principles and minimize the risk of ad placement alongside inappropriate content. Further, they have said that direct buyers, sellers and/or intermediaries “must ensure that 100% of monetizable transactions are reviewed by one or more independently validated Content Verification services as defined in its digital advertising agreements.”
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.