In Brief: Google promises not to pry into customer data
Good!
Good!
International Sloth Day, the traditional day for CDP product announcements, was yesterday, but being late is appropriately sloth-like. So we won’t criticize Acquia for announcing prebuilt machine learning models (slothily effortless) and real-time updates to customer profiles (not very slothish but marketers may approve anyway).
Responding to customer demand for faster on-boarding, improved data access controls, enhanced data tagging, and automated encryption and decryption.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.