International Sloth Day, the traditional day for CDP product announcements, was yesterday, but being late is appropriately sloth-like. So we won’t criticize Acquia for announcing prebuilt machine learning models (slothily effortless) and real-time updates to customer profiles (not very slothish but marketers may approve anyway).
Google has announced it will no longer allow marketers to target ads for housing, employment, or credit products based on gender, age, parental status, marital status, or Zip Code. The change is aimed at blocking discrimination against disadvantaged groups. Coincidentally or not, it comes just as the Justice Department unveiled its long-expected anti-trust suit against the company.
Good!
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.