India’s government has a privacy bill drafted that is expected to pass soon in Parliament and go into effect early 2021. The Personal Data Protection (PDP) legislation is based broadly on GDPR, but has prompted concern from Google, Facebook and Amazon about whether data will only be stored locally and, if so, whether it can be transferred abroad.
What a Biden Presidency may mean for U.S. privacy While the Senate run-off will have major impact on what legislation is possible, expectations are that Biden will make data privacy a focal point. This could mean passage of federal legislation, renegotiating with the EU on data transfers, and increased regulation and enforcement.
If you’re less confident than most that the ad industry will agree on a universal ID, bear in mind that just 14% of ad professionals told ID Comms that advertisers have a good understanding of how adtech platforms contribute value. Only 31% believe advertisers are using adtech effectively. Of course, they were describing the industry in general and not their personal level of understanding, which most would probably rate much higher.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.