IT’S THE LAW (11/24/2020)
Canadian Prime Minister Justin Trudeau presented draft legislation that would impose major fines on companies that violate privacy laws or misuse customer data.
Canadian Prime Minister Justin Trudeau presented draft legislation that would impose major fines on companies that violate privacy laws or misuse customer data.
Biometrics and machine learning may be a boon to business – a big threat to kids.
Google announced new policies for Chrome Extensions and new settings for Smart features this week.
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.