In Brief: AI, Big Data and kids
Biometrics and machine learning may be a boon to business – a big threat to kids.
Biometrics and machine learning may be a boon to business – a big threat to kids.
The News Gods took slight pity and delivered one modest piece of news today: an $8 million Series A from Glue, an AI-driven system that self-generates loyalty programs for small businesses. Fairly cool and highly useful, since few small companies have the skills to do that for themselves.
The AppsFlyer-Mobile Marketing Association (MMA) survey asked: 1) How aware marketers are of Apple’s Identifier for Advertising (IDFA) changes that will require apps to get consumer consent before transmitting data to third parties, and 2) how problematic those changes would be. While 37% reported not being familiar at all or not being very familiar with the changes prior to the survey; 56% of all thought the impact would be negative, but of those already familiar, 73% thought it would have a strong negative impact.
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.