In Brief: AI, Big Data and kids
Biometrics and machine learning may be a boon to business – a big threat to kids.
Biometrics and machine learning may be a boon to business – a big threat to kids.
The News Gods took slight pity and delivered one modest piece of news today: an $8 million Series A from Glue, an AI-driven system that self-generates loyalty programs for small businesses. Fairly cool and highly useful, since few small companies have the skills to do that for themselves.
The AppsFlyer-Mobile Marketing Association (MMA) survey asked: 1) How aware marketers are of Apple’s Identifier for Advertising (IDFA) changes that will require apps to get consumer consent before transmitting data to third parties, and 2) how problematic those changes would be. While 37% reported not being familiar at all or not being very familiar with the changes prior to the survey; 56% of all thought the impact would be negative, but of those already familiar, 73% thought it would have a strong negative impact.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.