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AppsFlyer-MMA survey indicates marketer concern over Apple iOS14 IDFA change is likely to grow

November 24, 2020

The AppsFlyer-Mobile Marketing Association (MMA) survey asked: 1) How aware marketers are of Apple’s Identifier for Advertising (IDFA) changes that will require apps to get consumer consent before transmitting data to third parties, and 2) how problematic those changes would be. While 37% reported not being familiar at all or not being very familiar with the changes prior to the survey; 56% of all thought the impact would be negative, but of those already familiar, 73% thought it would have a strong negative impact.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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