In Brief: Facebook offers security tokens, more, in scramble to protect privacy/offset criticism
New 2021 initiative.
New 2021 initiative.
“Protect data, adopt framework, assess practices, maintain oversight.”
It’s not your imagination: merger and acquisition activity did rise sharply towards the end of last year. Investment bank LUMA reports that fourth quarter media and martech deals were up 21% compared to the year before, (97 vs 80) even though deals were down by 45% for the first three quarters (149 vs 270). Martech deals dropped 60% in the first three quarters but bounced back for a 6% year-on-year gain in the fourth quarter.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.