A Rave survey of 1,000 Americans shows a significant lack of trust in federal and local officials. Firefighters, paramedics and other first responders are trusted far more than local government.
Fifty percent of participants said their trust level would increase if they received information directly from officials. And 77% reported that text and phone alerts from local officials are among the most trusted sources of information.
Think you’re safe because you work in healthcare? Think again: Insightin Health combines “medical, clinical, cognitive, and social determinants of health to recommend the next best action for each health plan member” in personalized messages. They just raised a $12 million Series A, bringing total funding to $15.5 million.
FingerprintJS gives developers an API that uses system details to create a fingerprint that identifies devices over time without relying on cookies or user consent. They only authorize use for fraud prevention, since that’s what GDPR and CCPA allow. The technology enables a high level of ID accuracy and enables authentication of large data sets. The company will use the funds to expand in the enterprise market.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.