FingerprintJS gives developers an API that uses system details to create a fingerprint that identifies devices over time without relying on cookies or user consent. They only authorize use for fraud prevention, since that’s what GDPR and CCPA allow. The technology enables a high level of ID accuracy and enables authentication of large data sets. The company will use the funds to expand in the enterprise market.
A Rave survey of 1,000 Americans shows a significant lack of trust in federal and local officials. Firefighters, paramedics and other first responders are trusted far more than local government. Fifty percent of participants said their trust level would increase if they received information directly from officials. And 77% reported that text and phone alerts from local officials are among the most trusted sources of information.
Google Chrome Web Store adds tab to stop aggressive data harvesting Do you download Chrome extensions to make browsing and buying easier? Developers and advertisers are happy when you do, since permission you grant gives access to so much data. Now, Google is pulling back the curtain on extensions, so when you consider them to add, you’ll see exactly what personal data you’ll give up in return.
Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.