This continues Ping’s work to promote an open, standards-based approach to managing data. Recent work has included managing digital COVID-19 vaccination certificates.
Neustar’s new TRUSTID Decisions fills outreach gap The new decisioning solutions suite gives client outreach systems predictive model scores that identify how and when to best reach contacts. The system works using Neustar and customer-provided data to help ensure companies know who, when and how they can reach customers for optimal results – without needing to go through an IT department, customer contact center, or analytics resources.
Let’s take a break from worrying about cookie replacements to look at a channel where the only cookies are the ones you can chew: events. While the pandemic halted live events, the online event industry has been booming. So much so that virtual event platform Hopin went from zero to 85,000 clients and 400 employees in less than two years. They just raised a $400 million Series C, bringing their total funding to $571 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.