Neustar’s new TRUSTID Decisions fills outreach gap
The new decisioning solutions suite gives client outreach systems predictive model scores that identify how and when to best reach contacts. The system works using Neustar and customer-provided data to help ensure companies know who, when and how they can reach customers for optimal results – without needing to go through an IT department, customer contact center, or analytics resources.
Privicera’s platform helps companies decide how to leverage data by showing who accesses their data and how it is being used. Customers can also set and enforce policies to control access or encrypt data. DataGrail, the privacy-as-a-service company, helps with compliance by integrating with more than 100 applications, including Salesforce, Adobe and Oracle, and helps customers understand requirements of complex privacy regulations. Read More – Privacera Read More – DataGrail
This continues Ping’s work to promote an open, standards-based approach to managing data. Recent work has included managing digital COVID-19 vaccination certificates.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.